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If I could start over and start my business today, reading and learning, weekly planning, content batching, an operations system, and real-time from day one and not after burning out and figuring it out the hard way. Those five things would be the firm foundation I built everything on.  Starting a business is not for […]

September 3, 2026

The tips and tricks no one is telling you about entrepreneurship (from someone in the midst of it) Here is what no one tells you about entrepreneurship: the timeline you were sold is not a lie, it is a lie by omission. I am almost a year into my first year in business and I […]

July 29, 2026

As a 22 yr old business owner. In the beginning of my first year… I had a dream and dove in head first. The moment I knew I was really doing this was when I got the opportunity to interview for a 9-5 creative position, and right after I accepted the interview, I felt so […]

July 22, 2026

Welcome, this is the story behind The Ruth Society. Hi friend, if you have found yourself reading this, then welcome! My name is Shelbi, and this is my blog that will follow my journey as a 22-year-old new business owner and entrepreneur. Whatever that means, lol!! Last year I graduated college with a bachelor’s in […]

February 4, 2026

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